A mother steps out of the door with her daughter, carrying the MIMMTI Zoya Mother and daughter on the pavement with the MIMMTI Zoya Pregnant mother with the MIMMTI Amara in Sand

About MIMMTI

We made the diaper bag we wanted to carry ourselves.

Formerly NanaBeebi. Now MIMMTI. The same makers, the same promise: a bag that makes your life easier and looks good.

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★★★★★ 4.8 from 3,363 reviews
100,000+ parents have gone before you
Mother with her baby and the MIMMTI 1.0 diaper bag backpack in Cognac

How it began

It began in 2018 with a single bag.

We were done with diaper bags that looked like diaper bags. Covered in prints, floppy, and always digging for that one wipe while your child sits on your arm.

So we designed one ourselves. A backpack that stays open on its own, with a set place for the wipes and insulated pockets for the bottles. That became the first diaper bag backpack, back then still under the name NanaBeebi.

Since then, we haven't made anything we wouldn't carry ourselves. Every bag starts with something that bothered us on the go, and only goes on sale once it really works.

More than 100,000 parents now carry a bag from us. Thank you for maybe being one of them.

Team MIMMTI

From NanaBeebi to now

Eight years, one question: does this make your life easier?

  1. 2018

    The first diaper bag backpack

    Under the name NanaBeebi. A backpack that stays open, with pockets that make sense. It'

  2. s still on sale as the MIMMTI 1.0.

  3. 2022

    SleepyBeebi

    A onesie with a built-in footed sleeping bag, because buttons at three in the morning help nobody.

  4. 2023

    The MIMMTI 2.0, Kids Bag and Sleepynest

    A more luxurious backpack in premium material with the Stay-Open™ frame, a backpack of their own for your child, and a cover for your nursing pillow.

  5. 2023

    NanaBeebi becomes MIMMTI

    The same makers, a new name. Because we went beyond the baby years: from pregnancy to the school gate.

  6. 2026

    MIMMTI Amara and Zoya

    A diaper bag that'

  7. s a real handbag, and a compact bag for the toddler stage.

  8. Now

    100,000+ parents

    In the Netherlands, Belgium and beyond. An average of 4.8 out of 5 stars across thousands of real reviews.

How we make a bag

First the problem. Then the bag.

  1. The problemIt always starts with something that bothered us ourselves. Digging for wipes. A bag that collapses. Bottles that go lukewarm.
  2. The designWe draw every pocket with a reason. Where's your hand when your child is on your arm? What do you need to grab blindly?
  3. PrototypesIf it's not right, it goes back. The Stay-Open™ frame only went in once the bag stayed open with one hand.
  4. Parents test itOnly when it works in real life, on the pavement, in the car, at daycare, does it go on sale.
Design sketch of the MIMMTI 1.0 diaper bag backpack with fabric swatches

This is how every bag starts: a sketch, fabric swatches, and trying until it's right.

What we don't do

  • No baby prints.Your bag should suit you, not the nursery.
  • No catalogue bags with our logo on them.Everything you see here, we designed ourselves.
  • No made-up reviews.Every score on this site comes from real customers via Loox.
  • No small print.2-year warranty on everything, and 5 years on how the Stay-Open™ frame works.

Choose your stage

Which bag fits you right now?

You just want a beautiful bag

MIMMTI Amara

★ 4.8 out of 5

A stylish handbag on the outside, a diaper bag on the inside. With an insulated pocket and zip pocket.

+ Crossbody strap and key clip included free + free shipping (NL, BE, DE)

€129 €149 save €20

View the Amara

Your toddler is already running around

MIMMTI Zoya

★ 4.8 out of 5

You need less, but you need it fast. Compact and light, and you grab the wipes in one go from the pocket at the back.

+ Crossbody strap and backpack straps included + free shipping (NL, BE, DE)

€89 €99 save €10

View the Zoya

Your child wants a bag of their own

MIMMTI Kids Bag

★ 4.8 out of 5

A backpack of their own for daycare and school. Small enough for your child, big enough for everything.

+ Large insulated lunch bag and stroller clips included free

€59,95 €69,95 save €10

View the Kids Bag

★★★★★

“Hij is ruim, praktisch en ziet er mooi uit.”

Rachida B. · MIMMTI 2.0 · verified buyer

4.8 out of 5 · 3,363 real reviews · read them all →

Parents speaking

How parents wear their MIMMTI.

“De Amara is eigenlijk voor een moeder die vooral denkt: ik wil gewoon een mooie tas“Wat krijg je nou precies als je hem bestelt“Toen ik de eerste had, die was nog heel erg aanhankelijk“Dus je opent de tas en hij blijft gewoon open staan“De MIMMTI 2“Je hoeft niet helemaal in de tas te graaien“Je ziet niet aan de buitenkant dat het een luiertas is"Ik kan er nog rondlopen alsof ik er normaal uitzie

@mimmti.official on Instagram · Read all reviews

Who you'll talk to

A small team. Real people.

MIMMTI isn't run by a call centre but by a small team that reads every email itself. Something wrong with your order or your bag? We'll sort it out with you.

Get in touch FAQ