How it began
It began in 2018 with a single bag.
We were done with diaper bags that looked like diaper bags. Covered in prints, floppy, and always digging for that one wipe while your child sits on your arm.
So we designed one ourselves. A backpack that stays open on its own, with a set place for the wipes and insulated pockets for the bottles. That became the first diaper bag backpack, back then still under the name NanaBeebi.
Since then, we haven't made anything we wouldn't carry ourselves. Every bag starts with something that bothered us on the go, and only goes on sale once it really works.
More than 100,000 parents now carry a bag from us. Thank you for maybe being one of them.
Team MIMMTI