Formerly known as NanaBeebi
Now MIMMTI.
Same team, same mission, new name.
We get it. We really do.
Our story began with frustration.
Desperately digging through a messy bag with a crying baby in your arms.
The stress of wanting to leave the house but not knowing if you have everything you need. Struggling with buttons at 3:00 AM while your baby cries even louder.
We knew that feeling. And we asked ourselves one question:
"Why are there no products that truly understand what parents need?"
That was the starting shot. We stopped wishing and started creating.
Everything you see, we conceived, designed and developed ourselves.
No bought-in products with our logo on them. No marketing talk about "premium quality".
Every product starts with a real problem that we, as parents, have experienced ourselves, and only ends when the solution truly works.
The Stay-Open™ frame of the diaper bag. The swaddling function of the Sleepynest. The footmuff of the SleepyBeebi. The boning of the nursing cover.
All originated from that one question: does this really solve the problem?
If the answer is no, we don't make it.
We know the feeling.
The nights when you're running on fumes. The moment your baby finally sleeps and you no longer even know where to begin. The feeling that you've somewhat lost yourself in all the worries.
The desire to simply drink your coffee peacefully while it's still warm. To leave the house without it feeling like a military operation.
We don't sell products. We give you back a piece of peace of mind.
What we stand for.
Function over form.
Every pocket, every zipper, every fabric has a purpose. No detail without a goal.
Style that suits you.
You don't have to give up your identity as you get older. Stylish enough for the coffee shop, practical enough for the sandbox.
Fair quality.
Premium materials, European safety standards, a fair price. No compromises on what matters.
100% satisfaction guarantee.
Because we know you don't have time for disappointments.
100,000+ parents came before you.
In the Netherlands, Belgium and across Europe. From the first weeks after birth to busy school mornings. From the coffee shop to the sandbox.
It's time for your life as a parent to become a little easier.